Spitzer Prostitution Scandal Reveals Ring of Message Control

Was N.Y. governor Eliot Spitzer “caught in a prostitution ring?” Or did he simply hire a prostitute and get caught? The power of message control was on full display yesterday, with the national media playing along in all its glory. The first word I got of the Spitzer scandal came in a breathless N.Y. Times [...]

Zuckerberg Interview Shows It’s a Wild, Wired World

Yesterday, Facebook founder and CEO Mark Zuckerberg was interviewed on stage at the SXSWi conference by former BusinessWeek journalist and author Sarah Lacy. It didn’t go well — Lacy, who can be a bit of a smarty pants, was channeling her inner David Letterman, asking off-the-wall questions, interrupting Zuckerberg and turning the focus of the [...]

Don’t Be Like Nicole Kidman’s Publicist

I know that all publicity is good publicity for Hollywood starlets. The worst thing is to be forgotten. So marriages, divorces, rehab, tantrums — they’re all good. Grist for the mill. BUT — all publicity is not good publicity for Hollywood flacks. Hollywood PR people should be heard and not seen or mentioned by name. [...]

When Too Much Control of the Press Interview is a Bad Thing

Last week, Google CEO Eric Schmidt announced Google Health, a new health information service at a press conference at the HIMSS health care information trade show. Afterward, he granted a one-on-one interview to CNET’s Elinor Mills, who, you may remember, pissed off Google and Schmidt a couple of years ago when she Googled Schmidt and [...]

Was Starbucks’ Closure a Publicity Stunt?

Last week, Starbucks closed its stores for a three-hour training session for its coffee-making baristas, to give them a “refresher course” in making a “perfect” cup of coffee. Was this a publicity stunt or a just a widely reported but real (and necessary) company training program? Starbucks issued a statement on the closure a couple [...]

The Social Media Release Is Still A Work In Progress

Last week, we started the conversation about the Social Media Release, a new-fangled form of press release that is supposedly more effective for bloggers and other Internet users than the current model. Today was the audio seminar sponsored by Vocus on the subject, featuring Thom Brodeur from Marketwire, Chris Heuer, founder of the Social Media [...]

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