Getting Your Online Newsroom in Shape
Great webinar today featuring Ibrey Woodall of TEKgroup International and Keith Jenkins of the Washington Post on the subject of online media relations. I hope you had a chance to join us.
One of the takeaways for me as moderator was the need to really focus on the online newsroom component of your corporate web site. [...]
Proving the Value of PR to Management
Chances are, you’re starting to wonder if and when this talked-about recession is going to hit and how bad it will be. Or maybe you are already feeling the pinch. Either way, it doesn’t take long to make you start wondering about the next question: is my job safe?
One of the age-old problems of being [...]
More Ideas About Using Facebook for PR
Earlier this month, I started talking about how to use Facebook for PR. As I’ve been getting more and more involved with Facebook, I’ve noticed some other uses that you ought to know about:
Creating pages: anyone can create a “page” to promote a product, service, business, organization or person. This is a great way to [...]
Time to Add Gawker to Your RSS Feed
In my Best PR Blogs posts of a couple of weeks back, I included the PRWeek blog because it was everything — fresh, lively, snarky — that PRWeek the trade rag isn’t. One of the main reasons that blog is/was any good were the contributions of former staffer Hamilton Nolan.
Shortly after my post, Nolan moved [...]
Sign of the ‘Times:’ Old Gray Lady Cuts Newsroom Staff
One of my mantras of 21st century media relations is that “the New York Times is not going away.” In other words, just because we’re seeing a rise of social media and new important online media outlets such as TechCrunch and Light Reading, you shouldn’t assume that means that long-standing mainstream media are no longer [...]
To Get Attention, You Need to Take Chances
Following up on my post about media-friendly messages: no one wants to hear about how you played it safe. We live an inherently risky world — after all, none of us knows if today will be our last. Even if we don’t think about our mortality all the time, we are drawn to stories of [...]