Deloitte Study Reveals Shifting Consumer Media Landscape
The global consulting firm Deloitte & Touche has released its second annual survey on the what it calls “the state of Media Democracy” — that is, how online and other digital communications tools are changing the way we “consume” information. Deloitte only released an overview of the findings to the public, preferring to keep the [...]
What to Watch in 2008
Our friends at PRWeek have jumped in with a spread on who and what to watch in the corporate PR and agency world in 2008. Here’s are highlights: The Dell/WPP partnership to form a dedicated communications company to serve Dell’s needs. PRWeek expresses concern that expectations are very high, especially the initial target of staffing [...]
Crisis Expert’s Secrets of Success
PR crisis maven Sam Singer dominates the market here in Northern California — I can’t remember the last time a crisis broke and he wasn’t quickly retained as the counselor/spokesperson. His clients include the San Francisco 49ers, BART and Chevron. His latest client: The San Francisco Zoo, site of the horrific tiger attack on Christmas [...]
The Rise and Fall of Media Giants
More from PRWeek’s wrap-up of the year just past in their 2007 Book of Lists. Today: media companies on the rise, and those that took a hit in 2007: Media on the rise in 2007: Dow Jones: DJ must be happy to be under News Corp’s welcoming umbrella, rather than being run by careless family [...]
Brands on the Rise — and on the Decline
This week, we’re highlighting PRWeek’s very good summation of the year past in their 2007 Book of Lists. Here are their brands on the rise and brands that “sunk” in 2007: Brands that “soared” according to PRWeek: Apple: Thanks to the hugely successful launch of the iPhone and introduction of the iPod Touch, Apple continued [...]