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Posted by jongreer on January 30, 2008 · Leave a Comment
Uh-oh. Here’s a good lesson for the day in the new world of media relations and why you must have — or must commit to putting into place — a blogger relations component of your media relations strategy. Seems that earlier this month, Amy Jussel, founding director of Shaping Youth, a non-profit blog concerned with [...]
Posted by jongreer on January 29, 2008 · Leave a Comment
This is Part Two of my unofficial and unscientific list of top PR bloggers. Part One ran yesterday. Here are my general criteria again: Significant readership as measured by the subscriber count on Google Reader Gets updated on a regular basis Deals mainly in PR topics Allows you to subscribe to the full feed as [...]
Posted by jongreer on January 28, 2008 · Leave a Comment
Top PR Blogs And Why You Should Read Them (Part 1) By Jon Greer January 28th, 2008 @ 1:40 pm 0 Comments Email Share My BNET Twitter del.icio.us Google StumbleUpon Newsvine Facebook LinkedIn Digg My Yahoo Technorati Reddit Print Recomend 3 Categories: PR Tips, Online PR, Online Media, Social Media Tags: PRNewser, Public Relations, Marketing, [...]
Posted by jongreer on January 24, 2008 · Leave a Comment
As I go around talking to people about PR and the rise of business blogging, here’s what people want to know: How do I set up a blog? What should it say? How do I get it noticed? How do I justify the time and expense? I’m always a little surprised at the lack of [...]
Posted by jongreer on January 23, 2008 · Leave a Comment
If you were going in to a major sales meeting, you’d want to know everything possible about the potential customer: their likes and dislikes, their career history, their interests, and so on. It would be no-brainer. And the same is true for most other business meetings with important people from other organizations, be they attorneys, [...]
Posted by jongreer on January 22, 2008 · Leave a Comment
Do you have an online video strategy for your company? If not, this may be the year to get one. That was one of the key insights from today’s “Changing World of Business News” webinar sponsored by PRWeek. “Broadband video could very well be a game-changing development in 2008,” said Chris Peacock, executive editor and [...]
Posted by jongreer on January 18, 2008 · Leave a Comment
It’s always nice to be able to stretch the budget and use OPM (Other People’s Money) to learn stuff. Here are a couple of PR freebies for you: PRWeek webinar: The Changing World of Business News. Tuesday, January 22 @ noon Eastern. Speakers will include: Rafat Ali, founder and editor, ContentNext Media Mick Weinstein, editor-in-chief, [...]
Posted by jongreer on January 17, 2008 · Leave a Comment
Here’s a juicy storyline for you: – A consumer electronics company sends a product called TV-B-Gone to the reviewers at Gizmodo. TV-B-Gone turns off TVs remotely using the infrared port, apparently without having to be synced to the TV. – Richard Blakely, a reporter for Gizmodo, brings the device to the Consumer Electronics Show and [...]
Posted by jongreer on January 15, 2008 · Leave a Comment
Yesterday, I posted an item saying that you’ve got to consider doing a business-oriented blog as another way to communicate with key audiences such as customers, partners, employees and even competitors. The next and most obvious question is this: what should you blog about? First, let’s answer this question: what shouldn’t you blog about? Unless [...]
Posted by jongreer on January 14, 2008 · Leave a Comment
I know a lot of business people who look at starting a blog the way they think about taking their vitamins. They know they should, but they don’t know why. Here’s the executive summary: because it’s how a lot of your customers, partners and other key audiences want to interact with you, and because your [...]
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