Herb Greenberg Says “Talk to Me”
Herb Greenberg, the talented but often vilified business columnist for Marketwatch, has some advice for company executives: talk to me.
Greenberg recently gave a lengthy interview to Talking Biz News, a blog about business journalism. Here’s his advice for corporate executives and spokespeople:
Q: Do you find it difficult to write about companies and people who don’t [...]
Are Embargoes a Thing of the Past?
I didn’t like embargoes when I was a reporter, but as a PR person, I became a big fan. They were a good way to get a little more excitement into a story, a little more exclusivity, without giving one and only one media outlet an “exclusive.” They allowed you to line up interviews in [...]
Helping Search Engines Find Your Press Releases
Considering how focused PR people are with having a ’social media strategy,’ I’m still a little surprised when I see press releases online that aren’t optimized for the web. Come on people — it’s not that hard!
The first and easiest thing to do is to embed links in the body of your press release. Pick [...]
How to Stop the Revolving Door at PR Agencies
PRWeek reports on a new survey by the PR agency consulting firm StevensGouldPincus of 150 PR firms, which found that turnover averages 20% per year, with larger firms (billing $25 million or more) seeing turnover rates of 24% per year. In other words, the entire agency, other than the founders or top executives, turns over [...]
Dell Pioneers A New Type of PR/Ad Agency
Throughout its history, Dell Corp. has been an innovator. This week, the company turned its attention to the world of advertising and PR and announced an innovation that is already sending shock waves through the marketing sector.
Dell announced that it would consolidate its $1.5 billion per year worldwide advertising and PR budget with a new [...]