About the New ‘Catching Flack’

This blog is all about helping PR people do a better job at media relations and the practice of PR. Over time, I’ll cover a range of subjects, from working with the top-tier media to working with bloggers to crisis communications, agency management and corporate communications. I’ll examine current media relations and PR issues and [...]

Ogilvy’s Code of Ethics for Blogger Outreach

Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It’s as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. It’s an outstanding starting point and something every [...]

New Commandments of Online PR

e-consultancy has posted a new white paper on the state of online PR and how to do it well. It’s definitely worth downloading. Here are the main takeaways: The rise of user-generated content (UGC) and blogging means that there is a growing need to be able to monitor, engage with, and respond to what is [...]

Big News For This Blogger

I’m happy to report that I’m movin’ uptown — that is, over to CNET’s business-oriented web site, BNET.com. BNET.com is a news-you-can-use site for business people, and they’ve already got a million register users. I’m the new blogger for their PR-oriented blog, Catching Flack. I’ll be doing the vast majority of my blogging over there. [...]

Bancrofts Going Out With a Whimper

Poor Bancroft family (that would be poor in the pitiful sense, not in the monetary sense). Seems they couldn’t agree on who to nominate to the News Corp. board as part of their sale of Dow Jones (they were too tired to make a good decision, apparently), so they let their contractual right expire and [...]

Exposing One of PR’s Dirty Little Secrets

Chris Anderson, the editor-in-chief of Wired Magazine and author of “The Long Tail,” ignited an online PR firestorm recently by posting a list on his blog of 300 PR people who had sent him unsolicited and unwanted PR pitches, saying that he had unilaterally and permanently added them to his blocked senders list. I don’t [...]

How NOT to say “No Comment”

There was an essential media relations lesson to be learned from a recent Wall Street Journal story about the subprime mess: the right and wrong ways to say “no comment.” Once upon a time, saying “no comment” when you wanted to decline an interview was a benign statement. Now, the phrase has become loaded with [...]

PR for Start-ups

Good helpful piece on PR for start-ups (and most everyone else) here at BlueBlog.

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