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Posted by jongreer on November 30, 2007 · Leave a Comment
My friends over at Bulldog Reporter have a terrific weekly audio conference series featuring two types of panels: top journalists or top PR experts. I’ve helped them run the panels in the past and now serve as a guest moderator when the regular moderator, Brian Pittman, has other duties. You can learn more about the [...]
Posted by jongreer on November 29, 2007 · Leave a Comment
I’ve been in and around PR agencies for years and I’m struck by two conflicting pieces of information: I know some very talented agency PR people, and I know a lot of lousy, over-priced agencies.
Make no mistake: the PR agency business is tough. The client demands are high, the competition is brutal, and the quality [...]
Posted by jongreer on November 28, 2007 · Leave a Comment
A lot of top executives are media-averse — they don’t feel comfortable doing interviews, they can’t control the outcome, they are afraid of looking like jerks, and they think every reporter is going to give them the Mike Wallace/60 Minutes treatment.
It’s a constant problem for me when I’m wearing one of my other hats as [...]
Posted by jongreer on November 27, 2007 · Leave a Comment
Building relationships with journalists is said to be the key to successful media relations. Yet sometimes, the relationship isn’t enough.
I heard from a prominent media relations professional who has an ongoing relationship with Chris Anderson, the Wired editor who posted a list of PR email addresses that he had added to his blocked senders list [...]
Posted by jongreer on November 21, 2007 · Leave a Comment
To judge by the amount of interest PR people have in social media and new communications technologies, you’d think that these forms of mass communication had completely overtaken traditional media as the dominant way that most people get their news, information and entertainment.
It just isn’t so.
Yes, online media is growing very fast and traditional media [...]
Posted by jongreer on November 20, 2007 · Leave a Comment
Ken Sunshine is one of the superstars of PR. His client roster includes celebrities such as Ben Affleck, Barbra Streisand, Jon Bon Jovi, Leonardo DiCaprio, Michael Moore, and Justin Timberlake and non-profits like the Natural Resources Defense Council, Calvary Hospital, and the New York Organ Donor Network.
Sunshine recently gave an interview to MediaBistro.com about his [...]
Posted by jongreer on November 19, 2007 · Leave a Comment
Chris Anderson, editor of Wired magazine and author of The Long Tail, has more words of advice for PR people — and they’re all worth hearing. Anderson, you’ll recall, is the guy who got so fed up with PR spam that he ‘outed’ 300 PR people who had sent him unwanted PR pitches, posting their [...]
Posted by jongreer on November 16, 2007 · Leave a Comment
A few months ago, Whole Food Markets CEO John Mackey was exposed for posting anonymous comments on the Yahoo message board dedicated to discussions of his stock. Amazingly, he kept his job and mostly got away with just a wrist-slap, as well as having to endure a few weeks of some ugly PR. Let’s face [...]
Posted by jongreer on November 15, 2007 · Leave a Comment
You’ve got to hand it to the folks at Ogilvy PR. First they stuck their necks out to codify a “Blogger PR Code of Ethics,” and now they are back with Round 2, consisting of modifications and amplifications of their original code. For their efforts and for posting it all for the rest of us [...]
Posted by jongreer on November 15, 2007 · Leave a Comment
The news cycle is dead. Long live “The Opinion Cycle.”
So says Lee Ann Schreiber, ombudsman for ESPN. In a terrific piece on ESPN.com, Schreiber dissects various sports “controversies” and concludes that a) very little actual reporting was done but b) tons of opinions were spewed.
This piece was about sports, but the exact same point could [...]
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