Talkin' FBN
Comcast hasn’t added Fox Business to my line-up yet, so I can’t really give you a first-hand take on the goings on. Needless to say, the global point for business news PR people is that a huge new mainstream media outlet just opened shop, which is very good news in the era of widespread newsroom cutbacks.
Some basic tips in this situation:
- The paint is still drying at FBN, which means it’s a really good time to pitch them and get to know them. No matter how long they’ve been in the business, they are all anxious to get off to a good start at their new home and eager to make new friends for themselves and the network. But remember, people: smart pitches. Smart pitches. Not dumb pitches.
- It’s crazy over there at FBN. Going from pre-launch to running a 24-hour always-on news operation is almost unimaginably hard. So if you want to be helpful and establish a good name for yourself, get to the point, get to it fast, and get out of the way.
I could spend a lot of time compiling the mountains of stories that have already been written about FBN, but lucky for me and you, I don’t have to. You can just head over to Talking Biz News and read up on FBN to your heart’s content.