Comments on: WSJ.com Wants to be Free http://www.catchingflack.com/2007/09/wsjcom-wants-to-be-free/ Mon, 22 Jun 2009 13:01:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: kj http://www.catchingflack.com/2007/09/wsjcom-wants-to-be-free/comment-page-1/#comment-87 kj Thu, 27 Sep 2007 20:50:12 +0000 http://21stcenturymediarelations.com/2007/09/19/wsjcom-wants-to-be-free/#comment-87 Perhaps they don't need to go free. The current management team is doing something different that might work. The online subscription used to be $99/1 year. Now they're selling it for $125 for BOTH the online + print versions combined for 1 year. PLUS they're throwing in 2 more months (e.g. <a href="http://1.wallstreetjournaI.googlepages.com" rel="nofollow">http://1.wallstreetjournaI.googlepages.com</a>). They'll take a hit in $$ now, but increase their subscriber numbers by a huge rate and of course in the long run, they'll see a sky-high renewal rate for the product. Nice job WSJ. Perhaps they don’t need to go free. The current management team is doing something different that might work. The online subscription used to be $99/1 year. Now they’re selling it for $125 for BOTH the online + print versions combined for 1 year. PLUS they’re throwing in 2 more months (e.g. http://1.wallstreetjournaI.googlepages.com).

They’ll take a hit in $$ now, but increase their subscriber numbers by a huge rate and of course in the long run, they’ll see a sky-high renewal rate for the product. Nice job WSJ.

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