It's Ethics Month for PRSA

September is Ethics Month for PRSA. Not sure what that means in terms of actual practice. As noted below, we at the Silicon Valley chapter are holding a panel on online ethics on Oct. 30, rescheduled from last week. Whatever else PRSA is doing, they did publish an interesting roundtable discusion by members of their [...]

Ogilvy's Blogger Outreach Code of Ethics

Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It’s as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. It’s an outstanding starting point and something every [...]

New Date for Online Ethics Panel

We’ve set a new date for the online ethics panel referenced below. It will be Oct. 30 at Cooley Godward Kronish in Palo Alto. Click here for all the details.

Timeless Advice: Working with Wire Services

Today I hosted a Bulldog Reporter PR University audio conference with four top editors of major wire services (see post below for details). We had a lively discussion about how the wires work and what they are looking for. I’ll share some highlights below. But what I want to say first and foremost is that [...]

Working with the Wire Services: Bulldog Audio Conference Thursday 9/6

I’ll be guest-hosting another Bulldog Reporter Audio Conference tomorrow on working with the wire services. My guests will include: Mercedes Cardona, Business Enterprise Editor, Associated Press Michael Reid, Deputy Managing Editor, Dow Jones News Service Kate Carlisle, Managing Editor, Los Angeles Times-Washington Post News Service Karen Denny, Food Editor/Lifestyle Editor, McClatchy-Tribune News Servic We’ll be [...]

Online Ethics Panel Postponed

Update: we decided to postpone the online ethics panel referenced in the post below. The new date isn’t official yet but will likely be in late October. We’ll keep you posted.

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