Comments on: My Coffee With Elke http://www.catchingflack.com/2007/09/my-coffee-with-elke/ Mon, 22 Jun 2009 13:01:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mike http://www.catchingflack.com/2007/09/my-coffee-with-elke/comment-page-1/#comment-88 Mike Wed, 26 Sep 2007 14:53:20 +0000 http://21stcenturymediarelations.com/2007/09/25/my-coffee-with-elke/#comment-88 I'm certainly one of those who's quick to say that Second Life is often over-hyped. But there is value in it. Sure, much of that value is found by "real" people who don't care about making money and enjoy Second Life simply for what it is: a place where anything is possible. At the same time, if businesses are looking at Second Life (or podcasting or YouTube-ing or anything similar) as a "money-making or not" dichotomy, they're missing the point. Plenty of companies worry about customer loyalty and "user happiness" and things that aren't directly related to "did we make another sale?", and that's the sort of thing that businesses can accomplish through a platform like Second Life. It's not a silver bullet, and it might not be easy to get a business-oriented benefit from SL, but that doesn't mean it doesn't have potential. I’m certainly one of those who’s quick to say that Second Life is often over-hyped. But there is value in it. Sure, much of that value is found by “real” people who don’t care about making money and enjoy Second Life simply for what it is: a place where anything is possible.

At the same time, if businesses are looking at Second Life (or podcasting or YouTube-ing or anything similar) as a “money-making or not” dichotomy, they’re missing the point. Plenty of companies worry about customer loyalty and “user happiness” and things that aren’t directly related to “did we make another sale?”, and that’s the sort of thing that businesses can accomplish through a platform like Second Life. It’s not a silver bullet, and it might not be easy to get a business-oriented benefit from SL, but that doesn’t mean it doesn’t have potential.

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