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Posted by jongreer on July 14, 2007 · 1 Comment
Here’s another new development for PR people to ponder: pitching stories to journalists on their public web sites. This innovation is being spearheaded, as best I can tell, by Robert Scoble, the iconic blogger who many consider to be a leading voice of the social media revolution. In this post on the PR Squared blog, [...]
Posted by jongreer on July 13, 2007 · 3 Comments
Much has now been written and said about Mr. Mackey’s use of a sock puppet to post on Yahoo about the company he runs, Whole Foods. Now that I’ve given it some more thought, let me unequivocally say that what Mr. Mackey did was just plain stupid. There’s really no justification for a CEO of [...]
Posted by jongreer on July 11, 2007 · 4 Comments
Meet Rahodeb — that’s the screen name Whole Foods’ founder and CEO John Mackey used to post comments on the Whole Foods (NASDAQ: WFMI) message board on Yahoo — for eight years! This story is just breaking but it will be huge — a CEO of an otherwise well-regarded company (except by unions), who used [...]
Posted by jongreer on July 10, 2007 · Leave a Comment
CyberJournalist.net is maintaining a page listing journo-bloggers, broken into 3 categories: Blogs created by established news orgs Blogs written by established journalists but maintained independently of their news orgs Personal blogs of journalists Of course, this list is limited by nature to those who are already making a living in the mainstream media and excludes [...]
Posted by jongreer on July 10, 2007 · 1 Comment
While the trailblazers have given us a good start with the Social Media Release, we’re a long way from done in transforming the current traditional press release into an Internet-optimized release. Yesterday, Adweek weighed in with a story about SMRs. Thursday, Bulldog Reporter’s PR University will devote 90 minutes to the subject in an Audio [...]
Posted by jongreer on July 3, 2007 · Leave a Comment
Several online media pioneers are taking the lead in developing templates for a next generation news release to replace the static, quasi-journalistic release we have been using for years. The idea behind the development of the social media release, or SMR, is to leverage the resources of the Internet to generate wider distribution of your [...]
Posted by jongreer on July 3, 2007 · Leave a Comment
More on the issue of blogola and the ethical questions it raises for PR: In searching around, I’ve found a few attempts by journalistic organizations to articulate ethical standards for journo-bloggers. Here are the links: CyberJournalist.net: A Bloggers Code of Ethics USC’s Annenberg School, Online Journalism Review: What are the ethics of online journalism? Poynter [...]
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