Phil Gomes on Corporate Blogging and Blogger Relations

More from the Bulldog Reporter Media Relations conference: Phil Gomes of Edelman on corporate blogging and relating to bloggers:

• Join online communities instead of trying to create them
• Your company really has more social media content than they think (Example: recording stories from the Butterball turkey hotline call center and turning them into podcasts)
• Finding your online voice isn’t rocket science, but it is more like brain surgery
• Don’t sweat the technology (it’s cheap/free)

… and on blogger relations:

• Make your friends before you need them
• Don’t be afraid to provide rough content
• Treat your biggest fans better than the so-called top-tier media

… and on blogola:

• The question is, what does the world expect of bloggers and what is PR’s responsibility within that? These are the issues that are being shaken out [as people discuss the propriety of blogola].