Social Media Release 101

As promised, here’s a link to a story called “Everything You Ever Wanted To Know (Or Should Know) About ‘Social Media Releases.” The headline says it all. It’s a primer. At the end you’ll find more links to developing Social Media Releases. I have to say that while I completely agree that the classic psuedo-news [...]

Last reporter standing?

Here’s a satirical piece from the Berkshire Eagle of western Massachusetts about the “last newspaper reporter” in America. Of course, here we all are reading it for free online… On a serious note: today is Sunday and as usual, my two Sunday newspapers arrived weighing several pounds each, still chock full of paid advertising. Yes, [...]

Reporters working harder, doing more with less

One of the recurring themes of this blog will be the effect of modern economics on the mass media. In general, you’re seeing everyday journalism get sqeeezed ever tighter, as advertising and readership shrink. [A couple of exceptions to this trend: luxury magazine and sports news are booming]. So while we’ll be talking about the [...]

Time to get up to speed on Second Life

I know that Second Life is hot hot hot, and I should know more about it than I do, but I also believe this another area in which a tiny fraction of the population is participating. On the other hand, I do believe that virtual worlds like Second Life are going to be huge on [...]

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