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Posted by jongreer on June 12, 2007 · Leave a Comment
More from the Bulldog Reporter Media Relations conference: Phil Gomes of Edelman on corporate blogging and relating to bloggers:
Join online communities instead of trying to create them
Your company really has more social media content than they think (Example: recording stories from the Butterball turkey hotline call center and turning them into podcasts)
Finding your online voice [...]
Posted by jongreer on June 12, 2007 · 2 Comments
David Pogue, the personal technology columnist for the New York Times, gave a hilarious and insightful keynote at the Bulldog conference today. Some of his comments:
Corporations will/are taking over social media: David showed a screen shot from iTunes of the most popular podcasts, and almost all of them were generated by large media corporations (including [...]
Posted by jongreer on June 11, 2007 · Leave a Comment
From the Media Relations Summit:
KD Payne, the PR Measurement guru, gave a great presentation about “measuring the ROI of social media.” If you’re interested, she’ll be posting her presentation on her website. (free reg. required)
In keeping with the media-specific theme of this blog, here’s the information from her slide about the penetration of blogs into [...]
Posted by jongreer on June 11, 2007 · Leave a Comment
My PR “alma mater”, Edelman PR, is doing a good job staying ahead of the curve in integrating social media into their PR offerings.
To that end, they sponsored a New Media Summit last week that really explored the topic. Click the link and check out some of the materials they’ve posted.
Posted by jongreer on June 11, 2007 · Leave a Comment
If you know me from the past, yuou know that I’ve been a speaker and trainer at the Bulldog Reporter Media Relations Summit for the past several years.
This year, I’m here mostly as an attendee and trying my hand at conference blogging. I’ll be sitting in on a number of sessions on media relations, PR [...]
Posted by jongreer on June 8, 2007 · Leave a Comment
As part of the iterative process of perhaps improving on current social media release models, here are some more links to the work of people who got started on this before me.
First of all, the Social Media Club’s SMR site. Lots of good stuff there.
Secondly, Brian Solis’s PR 2.0 blog. Lots more good stuff there.
Shift [...]
Posted by jongreer on June 7, 2007 · 3 Comments
This blog will concern itself mostly with the tactics and strategies of working with journalists, but sometimes, it’s going to be important to comment on upheavals in the media business. This is one of those situations.
I’ve been watching Rupert Murdoch for decades, and I continue to marvel at his ability to take his business where [...]
Posted by jongreer on June 5, 2007 · Leave a Comment
Great give and take on blogola between MWW CEO Michael Kempner and Strumpette:
Blog Relationship-Building: My Point of View (Kempner)
MWW CEO Kempner Puts Nikon Blog Program in the Spin Cycle
Posted by jongreer on June 5, 2007 · Leave a Comment
Shel Holtz has a great analysis of whether and when it is appropriate to have a ghostwriter produce a blog. The crux of his analysis:
While I consider myself the leading advocate of the “it depends” school of thought (which applies to just about anything), the instances of ghost blogging that I would find acceptable are [...]
Posted by jongreer on June 4, 2007 · 5 Comments
I don’t want to just sit back and criticize the current ideas for a social media release that replaces the classic press release. But what I’ve seen so far doesn’t jump out at me as “the answer.”
So I think I will launch an iterative process for developing my version of the social media release. I [...]
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